About us

Our brand

Kuretake Logo

The Kuretake brand represents the arts and crafts lifestyle with the use of color and shapes.


The colors 'Black' represents Tradition and 'Yellow and Purple' representing Innovation of brushes, pens and paints to support our customer artistic lifestyle. The shapes of circle, square and triangle represent the creation of arts and crafts.

ZIG Logo

'ZIG' is the brand name for Kuretake’s pen and marker which has been used and loved by many people.


In the 1970’s, Japan experienced nationwide depression during the post-war recession. People everywhere sought out low priced yet high quality stationery productions, and in this era came the birth of the new 'Kuretake ZIG' Fine liner pen. ZIG comes from the word 'zigzag', a concept based on the fluid, back and forth motion which comes with writing. 'Kuretake ZIG' had an extra-fine 0.3mm tip, as well as a slim body design with high-grade cap and stainless clip which was very original for that time. On top of that, 'Kuretake ZIG' became the first hit product of Kuretake stationery to spread worldwide.

From the original product name of 'Kuretake ZIG', we decided to establish 'ZIG' as the general brand of Kuretake Pens and Markers. Now, ZIG products are sold in over 80 countries around the world, growing into a global brand.

Greeting from president


Yoshitaka Yamagiwa
President, Kuretake Co., Ltd.


Kuretake was founded in Nara Japan in 1902 as an ink manufacturer, and in 2022 will celebrate its 120th anniversary.

Even now, at our headquarters in Nara, we carry out all sequences of product creation from product planning and design, manufacturing, and quality control testing. Kuretake also organizes and personally ships products consistently, providing safe, secure delivery of our excellent products to everyone around the world.

Kuretake's mission is to enrich lives through the development of great products, contributing to the development of education and culture. We will continue to expand the Kuretake brand name around the world.

Through such practices at a business and corporate level, we want to contribute to the enrichment of our customers' lives, and expand the fields of culture and art.

Today, new lifestyles, markets, economies, and societies are emerging. All companies around the world, including Kuretake, are under pressure to change and adapt.

For more than 100 years since it's founding, Kuretake has consistently made products with it's root ideas in the "warmth of writing" and "goodness of handcrafting".

We will pass this spirit down to future generations.

On top of that, we will spare no effort to change and grow with the times, putting "Kuretake for our customers" at the frontline of our standards, meeting the needs of our customers by making products that are safe and reliable, and that customers want to use. As a public institution of society, we will continue to strive to be a company that responds swiftly and accurately to changes in the market and society.

Company Profile

October 1, 1902
August 16, 1932
80,000,000 Japanese Yen
Yoshitaka Yamagiwa

ISO Policy


In order to meet market demands, our Quality Management System has been maintained and continually improved in accordance with the requirements of ISO-9001.

ISO9001 Management System Registration:

Certification Standard  :ISO9001:2008/JIS Q 9001:2008

Registration Number    :JQA-QM4892

Date of Registration     :June 16, 2000

Certification Body        :Japan Quality Assurance Organization(JQA)



In order to commit environmental aspects, our Environment Management System has been maintained and continually improved in accordance with the requirements of ISO-14001.

ISO14001 Management System Registration:

Certification Standard  :ISO14001:2004/JIS Q 14001:2004

Registration Number    :JQA-EM6554

Date of Registration     :May 28, 2010

Certification Body        :Japan Quality Assurance Organization(JQA)